L'Oreal Professionnel DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softness and shine
• Ammonia-free
• Crème formula for precision application and care for the hair
• Cover first greys
• Lowlight
• Refresh red & copper clients