Pravana Purify & Revive Cleanse Mineral Diminishing Shampoo 11 oz

Pravana's Purify & Revive Cleanse is a lactic acid-powered deep shampoo that instantly removes hard water minerals, leaving hair hydrated, energized, and lightly volumized.

• Removes hard water deposits instantly
• Plant based Lactic acid seals in the cuticle, locking in color
• Green coffee extract energizes hair and scalp
• Smoothes hair without weighing it down
• Promotes volume, vibrancy, and moisture
• Eliminates brassiness, unevenness, discoloration, and damage
• Hair is left weightless, lightly volumized, and moisturizes
• Maintains color treatment from home

• 85% of people have hard water that dulls, dries, and damages hair
• Breakthrough demineralizing shampoo cleanses, diminishes chlorine and hard water buildup
• Plant based lactic acid removes hair of dirt, pollutants, and products without stripping away moisture
• Conveniently diminishes minerals and maintains your color treatment from home
• Mix-and-match Pravana conditioners for a customized hair care routine

How to use:
Wet hair and lather. Rinse thoroughly. Repeat if necessary.