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Description
Redken Shades EQ Cream a demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes.
What it does:
• Shades EQ Cream:
• Acidic pH
• Correct and add condition to overly-lightened or damaged hair
• Blend 50% gray with a deeper result
• Can be used to refresh all Redken permanent hair color
• Shades EQ Cover Plus:
• Up to 75% gray coverage with demi-permanent results
• Subtle brightening effect for more visible reflect
• Maximum vibrancy with high reflective shades
What else you need to know:
• No-ammonia formula
• 100% oxidative dyes provide maximum longevity
• Rich cream consistency for more precise techniques, including lowlighting and color blocking
Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Hair color in the United States.
• Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
How to use:
• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer
• May be applied with a bowl and brush or bottle
• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade
• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending
• Follow with Color Extend Shampoo and Conditioner
• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit
• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit
PRO TIP:
Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.
